Personal injury seo is hard. Like really, really, really hard. Why is that? Competition. Competition from well-funded plaintiffs’ lawyers makes optimizing your small law firm’s website for personal injury cases extremely difficult, but not impossible.
Let me explain…
There are over 1 million lawyers in the US and the ones who are actively practicing all consider themselves to be a “personal injury attorney.” Even the defense lawyers I know will take a plaintiff’s case if it doesn’t present a conflict of interest.
But as for getting your firm’s website seen by search engines, the issue is your content is competing with the content of every personal injury firm. And that means there is a LOT of new content being unleashed onto the internet each day.
One way we think you can stand out is by writing very high quality articles that include a personal touch that is unique to you. This also helps build your brand and online presence. What I mean by “personal touch” is NOT to write a generic info article of listicle. But rather, write something that reflects your personal experience as a lawyer and as a person.
You have a unique life story, a unique lawyer story and a perspective on life that AI bots will never be able to recreate. No AI service will be able to know what cases you’ve won or lost, and the lessons you learned from those cases. I think writing articles and blog posts about these subjects and from your own personal perspective will benefit you in the long run when it comes to SEO.